Regarding Form

Regarding Form is a movement education school in Berlin focused on Pilates and barre training. Founded by two women, the brand represents the balancing of two halves, the contrast between two opposites, as well as the juxtaposition of traditional values with innovative techniques.

We wanted the identity to represent an honest brand that conveys big sister energy and trustworthiness, while hinting at the underlying concept of duality, balance, and contrast. This is embodied by the contrasting typefaces in the word mark, as well as the pop of chartreuse in an otherwise muted color palette. The primary use of green denotes feelings of growth, wisdom, and renewal.