2 packages designed to provide you with 3 key things:
The WOW factor ✧*
Get noticed by your dream clients with scroll-stopping branding that’s meaningful, timeless, and designed specifically to achieve your unique business goals.
brand clarity ✧*
No more being mistaken for something you’re not. Develop a deeper connection with your brand and gain newfound confidence in the direction of your business.
pro status ✧*
Build customer loyalty and long-term credibility with a memorable identity that elevates your brand experience and makes you look like the expert you are.
for emerging brands
Branding Essentials
The bare necessities for launching with confidence.
how it works
Starting your own business already comes with SO many things to consider, but being new or short on time shouldn’t mean you have to sacrifice on professional branding that sets you up for success. During this month-long intensive, I’ll help you gain clarity on your visual direction and work closely with you to create a share-worthy brand you can’t wait to launch.
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+ 30 minute strategy session
+ mood board & creative direction
+ primary logo
+ secondary logo
+ submark
+ color palette
+ typography system
+ business card design
+ social media templates
+ mini brand guidelines
+ 2 rounds of revisionNOT INCLUDED
– font licenses
– stock image licenses
– printing services
– website design
timeline: 4-6 weeks
investment: 5,500 usd
for evolving brands
Custom Branding Experience
A strategically targeted process to uncover the heart of your brand and transform your business.
how it works
Has your business outgrown your current branding? Do you find yourself spending hours on marketing, yet still not attracting the right audience? It’s time for a brand identity that truly serves your business with meaningful visuals and intentional messaging.
First, we’ll figure out what’s working for your brand, what’s not, and what needs needs a bit more attention. We’ll work collaboratively to translate your vision into a compelling identity that aligns with your values and takes your business to the next level. Each experience is custom tailored with deliverables designed to meet to your unique goals, and is quoted accordingly.
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A roadmap for success to ensure your brand is considered and intentional, and the foundation on which we’ll build your visual identity. Together we’ll explore your:
+ brand values
+ brand personality
+ target audience
+ customer values
+ competitor analysis
+ industry trends
+ unique selling propositions -
We’ll craft a meaningful brand experience that connects with and inspires your target audience at all touch points. Your package will include:
+ 60 minute strategy session
+ mood board & creative direction
+ primary logo
+ alternate logo variations
+ submarks and icons
+ color palette
+ typography system
+ social media post templates
+ business card design
+ collateral design
+ fully branded guidelines document
+ 2 rounds of revisionNOT INCLUDED
– font licenses
– stock image licenses
– printing services -
Whether you want to provide information, share expertise in a blog, or gain more inquiries, I’ll help you to create a custom Squarespace site you’ll be proud to share with your audience. All web projects include:
+ up to 4 pages (additional pages for a fee)
+ visual mockup of site prior to development
+ custom coding with CSS
+ live basic Squarespace training session
+ 2 weeks of tech support after launchNOT INCLUDED
– Squarespace website plan fees
– any third party domain registration fees
– copywriting**I am not a professional copywriter, and website copy is the sole responsibility of the client. I do, however, include suggested copy to get you started and am happy to help edit any copy you provide.
timeline: 10-12 weeks
investment: starting at 10,500 usd
The Design
Process
Frequently Asked Questions
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I understand that working with a designer is a big investment in your business, and I aim to make it as worthwhile and painless as possible. You get $500 off when you pay for the Custom Branding Experience in full upfront. I also offer a payment plan where the total cost of your project can be divided into 2-3 installments, with the first payment due as the deposit before the project begins. Final deliverables are released only after final payment is received, even if the project itself is complete.
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I strongly believe that a single logo cannot tell the full story behind your brand, and that a successful brand identity is more than just the logo. It's also the strategy and purpose behind it, and the way it comes to life through meaningful brand elements that are designed to all work together to tell your unique story. A holistic brand experience means your brand is stronger, more versatile, and longer lasting. As a commitment to crafting the highest quality brands that set my clients apart from their competition, I only offer comprehensive branding packages.
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In order for me to best serve my clients, I do not offer website design as a standalone service. I am happy to create a custom web design package for clients who have previously gone through the branding process with me.
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I design and develop exclusively in Squarespace. The sleek design and custom coding capabilities are great for me, and the user-friendly backend means it’s easy enough for clients to manage on their own. All website projects come with a live training session and 2 weeks of tech support included.
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I require all clients to have their business name already chosen and vetted before working with me. While I have years of expertise in brand development and design, naming your business is a crucial and specialized step that is best left to the businesses development experts. Once you’ve decided on a name, I’ll be happy to help with your branding.
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The first step is to fill out my contact form so I can send you my calendar to book your free discovery call. Keep in mind that projects can take anywhere from 2 weeks to 2 months to complete, so be sure to include your anticipated deadline.
If we decide to work together, I'll send you a proposal outlining your project details for you to review. Should you approve the proposal and choose to move forward, I’ll send you a link to sign the design agreement and invoice to pay your deposit. All projects require a non-refundable deposit to secure your booking.
